Canadian Running proclaimed that Seidel was “the new Queen of Strava.” When Seidel posted her Olympic bronze medal-winning performance on Strava (title: “full send in Sapporo”) it received the most “kudos” for a women’s activity in the history of the app. Olympic Trials, she has accrued a considerable following-220,000 followers on Instagram and 68,000 on Strava-supplementing her superhuman athletic feats with an affable, runner-next-door internet persona. Ever since her surprise second place finish in the 2020 U.S. Last month, the Olympic bronze medalist and longtime Strava user announced on Instagram that she would be making most of her runs private “to be more respectful of my own sanity.” This was news, in part, because Seidel is the embodiment of a successful distance runner in the social media era. Needless to say, it isn’t only soldiers and clandestine operatives who have an interest in keeping their “patterns of life” discreet. The Pentagon eventually issued a memo curtailing the use of GPS-enabled fitness apps in sensitive locations. Meanwhile, a Wired article suggested that the app made it easier to track the so-called “patterns of life” of the intelligence community. A Guardian article noted that the platform was potentially divulging “extremely sensitive information” about troops stationed in Syria and Afghanistan. Although there was no evidence that the safety of military personnel had been compromised, the media coverage at the time was damning. Back in January 2018, the fitness app Strava got some unwanted publicity when its heatmap feature allegedly revealed the locations of covert military bases.
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